The following blog post was written by the Aurena Customer Service Manager and Bag-on-Valve packaging expert, Åsa Nordvall.
In today’s market, companies will go through extensive efforts to get the right shelf height in super markets or product placement in drug stores. But, have you thought about using high-quality graphics to catch and hold consumer interest?
The innovative form of packaging, Bag on Valve (BoV) offers a number of benefits, including; convenience to the end user, can be sprayed at all angles and is fully recyclable. But, it also stands out due to it’s unique sizes and customizable labelling designs.
The BOV packaging offer opportunities to stand out on the shelf
In the OTC-market, BoV aerosol products are often packed in a printed carton box together with a patient information leaflet.
However, the aluminium container itself can be decorated in ways that may eliminate the need for secondary packaging. The following are common decorating options for bag on valve products.
Direct Printing
- Printing directly on the can is most widely used since it creates a legible and fade-resistant decoration suitable for healthcare products. It is also the cheapest
solution for larger product batches starting from about 25 000 pcs.
Shrink Sleeves
- There is a growing interest in using shrink sleeves for aluminium cans, as the offer full body decoration. Containers come in very complex shapes these days
and in some cases shrink sleeves will be more effective than labels as the shrink sleeves can be applied to shaped cans. Their adaptability is amazing and the possibility of covering the complete product can be a great advantage.
Self Adhesive-labels
- Another form is self-adhesive labels, which are popular for smaller product runs. Labels are a great marketing tool as they give the ability to respond very quickly to changing market demands and are easy to adjust to specific design or language needs.
Booklet Labels
- For products that require a large amount of information, booklet labels are available which can be affixed directly to the aluminium can. A booklet label is a multi page leaflet, that has been laminated on a self adhesive material, creating innovative label for various applications. Being limited on the space, booklet labels give you extra space for information and promotion.
In a marketplace that offers an overwhelming variety of over the counter medical devices, it’s necessary to stand out. Have your pharma product stand out, contact the bag on valve experts today.
