Every day more and more consumers are switching from prescription to nonprescription health care products. Tax based health care services are increasing costs, government regulations are becoming more invasive, making it more difficult to release new products to the market. With this industry shift, the Over-the-counter product trend has grown rapidly as it offers convenient and affordable healthcare products for the consumers.
Over-the-counter, also known as “OTC” is medicine (drug) products or medical devices which can be purchased without a prescription. In many countries, OTC drugs are selected by a regulatory agency to ensure that they are ingredients that are safe and effective when used without aphysician’s care.
Benefits of Bag on Valve OTC products
Bag-on-Valve is a rapidly growing packaging opportunity for the OTC industry and many pharmaceutical and medical device companies are now embracing the BOV packaging for a number of reasons. One, is the wide range of products companies can adopt in the BoV can. Many of the OTC-products in BoV on the market today, especially in EU, are classified as medical devices and not a medicine. Examples of applications for Bag on Valve medical devices, include:
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Wound Cleansing Sprays (available in EU)
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Saline/Seawater Nasal Sprays
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Eye Wash Sprays (available in EU)
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Ear Sprays
Other benefits when using Bag-on-Valve are:
Bag on Valve is Modern
It has turned out that the Bag-on-Valve (BoV) may in several cases be a suitable technology for products to make this switch, as marketers are looking for modern, innovative packaging that can attract consumers.
Reaches Markets Faster
Being classified as a medical device in the EU, rather than pharmaceutical, a product can reach the market much faster. An application for registration can be made once for the entire EU-region, instead of the more complicated and costly drug registration procedures.
However, registration processes may vary per country or region. In the U.S., Over-the-counter drug products play an increasingly vital role in America’s health care system. OTC drugs are here defined as drugs that are safe and effective for use by the general public without seeking treatment by a health professional. OTC products in the U.S. are primarily regulated by the special OTC Monographs. For each product category on the market, anOTC drug monograph is developed.
Bag-on-Valve OTC products Save you Money
Registering an OTC-product as a medical device can provide a more cost-effective way of entering the European market. There is therefore an increased interest in giving old products new, more convenient applications as well as finding niches for totally new products using the BoV technology for administration.
Get noticed with Bag on Valve
For more information, visit our benefits of Bag On Valve page. If you are ready to put your Over the Counter product in a BoV medical device, contact Aurena Laboratories for more information.
